Become well-equipped to drive business growth and improve performance
B2B Marketing Masterclass: Social, Search & CRM
- Learn Online (Live & On-Demand)
- 7th May - 29th May
- 8 hours (8 x 1hr Weekly Modules)
- $ USD907 (this course only) OR Included in SMK Membership
Join us for an in-depth exploration through eight engaging modules, where you’ll gain practical experience and expert insights into the latest B2B marketing trends and tools. Designed to enhance your skills and strategic thinking, this masterclass will empower you to navigate the complexities of B2B marketing, boost your professional capabilities, and deliver tangible results in your marketing campaigns.
Purchase Options:
Sign up for SMK Digital Excellence on a Standard Plan (or above) and access the full suite of Online Digital Strategy courses annually.
*Prices exclude GST, charged in Australia only.
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What will you learn?
Strategic Alignment of Marketing and Business Goals
Learn how to closely align your B2B marketing strategies with your company’s broader business objectives to drive cohesive and measurable outcomes.
Master Content Marketing for B2B
Gain expertise in creating compelling content specifically designed for B2B audiences, enhancing visibility and engagement across digital platforms for brand building or lead generation.
Effective Use of CRM and Marketing Automation
Develop the skills to implement and utilise CRM systems and marketing automation tools effectively, optimising lead management and conversion processes for better customer relationships and sales efficiency.
Advanced Social Media Tactics for B2B Engagement
Master the use of social media platforms like LinkedIn, YouTube, and Facebook to build brand authority, engage with business clients, and leverage social selling techniques to drive B2B sales.
Analytics and Performance Measurement Skills
Acquire the ability to measure and analyse the effectiveness of B2B marketing campaigns using key metrics and KPIs, enabling continuous improvement and strategic decision-making based on data.
ACCESS THIS COURSE ONLY OR BECOME AN SMK MEMBER TO ACCESS ALL SMK TRAINING COURSES + MORE
Course Overview
SMK’s 2024 B2B Marketing Masterclass is a comprehensive course tailored for marketing professionals aiming to advance their expertise in B2B marketing. This course covers essential strategies from social media to SEO, effective CRM practices and much more, ensuring participants are well-equipped to drive business growth and improve performance.
Join us for an in-depth exploration through eight engaging modules, where you’ll gain practical experience and expert insights into the latest B2B marketing trends and tools. Designed to enhance your skills and strategic thinking, this masterclass will empower you to navigate the complexities of B2B marketing, boost your professional capabilities, and deliver tangible results in your marketing campaigns.
Detailed Course Breakdown
MODULE ONE:
2024 B2B Marketing Trends, Challenges & Opportunities
- 7th May
- 10am - 11am AEST
- Overview of B2B Marketing Landscape: Delve into the distinct characteristics of B2B marketing compared to B2C, highlighting the intricacies and nuances that define successful strategies in a business-to-business context.
- Role of Digital Channels in B2B Marketing: Examine how digital channels have become integral to B2B marketing strategies, from lead generation to customer retention, and discuss how these platforms facilitate deeper business relationships.
- Emerging Trends and Challenges for 2024: Explore the latest trends shaping the B2B marketing landscape in 2024, including technological advancements, evolving customer expectations, and the strategic responses to these challenges.
MODULE TWO:
Developing a B2B Marketing Strategy
- 8th May
- 10am - 11am AEST
- Key Components of a Successful B2B Marketing Strategy: Break down the essential elements that constitute a robust B2B marketing strategy, focusing on alignment with broader business objectives.
- Aligning Business Objectives with Marketing Goals: Learn how to sync marketing efforts with your company’s strategic goals to ensure both short-term gains and long-term success.
- Identifying and Understanding Your B2B Audience Personas: Craft detailed buyer personas by analysing your audience’s behaviour, needs, and decision-making processes, which is crucial for targeted marketing.
MODULE THREE:
Analytics and Performance Measurement in B2B Marketing
- 14th May
- 10am - 11am AEST
- Key Metrics and KPIs: Identify which metrics and KPIs are crucial for measuring the effectiveness of B2B marketing campaigns and understand how these metrics influence strategic decisions.
- Using Analytics Tools: Understand how to unlock analytics tools to track and optimise the performance of marketing campaigns across various channels.
- Conducting A/B Tests: Learn how to design and implement A/B testing to refine marketing strategies continuously, ensuring optimal performance through data-backed decisions.
MODULE FOUR:
Content Marketing for Business Audiences
- 15th May
- 10am - 11am AEST
- Crafting Valuable Content: Develop content strategies that directly address the pain points and needs of B2B buyers, enhancing engagement and trust.
- Engaging Content Across Formats: Master the art of creating and disseminating engaging, informative content through blogs, white papers, webinars, and case studies tailored to the preferences of a professional audience.
- Content Distribution and Promotion: Explore effective techniques for distributing and promoting content to maximise reach and impact, utilising both organic and paid channels.
MODULE FIVE:
Search Engine Optimisation (SEO) for B2B
- 21st May
- 10am - 11am AEST
- SEO Fundamentals in a Business Context: Understand the foundational aspects of SEO tailored to the B2B sector, focusing on how SEO strategies differ from B2C.
- Keyword Research and Content Optimisation: Learn how to conduct effective keyword research tailored to B2B audiences and optimise your content for these keywords to improve search engine rankings.
- Technical SEO and Link-Building: Dive into technical SEO practices and link-building strategies that are particularly effective in B2B, enhancing UX, site authority and search visibility.
MODULE SIX:
Social Media Marketing in B2B
- 22nd May
- 10am - 11am AEST
- Leveraging Social Platforms for Engagement: Explore how platforms like LinkedIn, YouTube, and Facebook can be used to foster B2B engagement and build professional networks.
- Brand Authority via Organic and Paid Activities: Discuss strategies to enhance your brand’s authority through a mix of organic content and targeted paid advertisements.
- Social Selling and Influencer Partnerships: Learn about the potential of social selling and creating influencer partnerships within B2B markets to expand reach and credibility.
MODULE SEVEN:
Email Marketing, CRM, and Automation
- 28th May
- 10am - 11am AEST
- B2B Email Campaign Best Practices: Examine the strategies behind successful B2B email campaigns, from planning to execution.
- Utilising Email Automation: Harness the power of email automation to nurture leads effectively and convert them into loyal customers.
- Designing Email Sequences: Create targeted email sequences that guide prospects through the sales funnel, enhancing conversion rates and customer engagement.
MODULE EIGHT:
Thought Leadership and Personal Branding in B2B Marketing
- 29th May
- 10am - 11am AEST
- Identifying and Cultivating Unique Insights: Focus on identifying unique insights and expertise that can set your brand apart in the industry.
- Engagement and Influencer Connections: Develop strategies for engaging with industry conversations and connecting with other thought leaders to enhance your brand’s visibility and authority.
- Utilising LinkedIn for Branding: Leverage LinkedIn for both personal and corporate branding, optimising profiles and content strategies to establish thought leadership and expand professional networks.
Why become a SMK Digital Excellence Member?
ACCESS THIS COURSE ONLY OR BECOME AN SMK MEMBER TO ACCESS ALL SMK TRAINING COURSES + MORE
Your SMK Instructor
James Fitzgerald
Executive Director of Programming, SMK
James Fitzgerald is the Executive Director of Programming at SMK. SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively. As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs.
James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.