Instagram Threads Tops 150m Users, Ads To Launch In 2024

01/05/2024 James Fitzgerald

Threads, Meta's Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of ....

Google Once Again Delays Ad Cookie Cull

29/04/2024 James Fitzgerald

Google has announced another postponement in the removal of third-party cookies from its Chrome browser, marking the third delay since the initial announcement. Google’s decision comes amid ongoing regulatory reviews and feedback from various industry stakeholders, emph ....

Meta Bets Big on Meta AI

26/04/2024 SMK (Social Media Knowledge)

Meta has recently amplified its role in the generative AI sector by introducing its new AI assistant, Meta AI, which is now integrated into its popular apps including Facebook, Instagram, WhatsApp, and Messenger. Utilising the sophisticated Llama 3 model, this integration ....

LinkedIn Trials Premium Company Page Business Subscription

22/04/2024 James Fitzgerald

LinkedIn is looking to follow Meta’s lead as it begins testing a new subscription-based service tailored for businesses. The new initiative, dubbed LinkedIn Premium Company Pages, is gradually being rolled out and offers an array of advanced features designed to enhance ....

Google Introduces New Generative AI Video Tools

19/04/2024 James Fitzgerald

Google has recently enhanced its creative tools by integrating generative AI into its Demand Gen campaigns. This new feature offers advertisers sophisticated tools to create custom visuals directly within the ad setup, which could potentially change how brands engage with au ....

Facebook Goes All In On Vertical Video

15/04/2024 James Fitzgerald

As the digital landscape evolves, Facebook's introduction of a new full-screen video player marks a significant adaptation, aligning more closely with the popular TikTok-style vertical video format. Facebook’s shift is not just a nod to current trends but a strategic mo ....

Google Announces New Marketing Mix Modelling (MMM) Tool for Advanced Reporting

09/04/2024 Russell Hughes

Google is putting more money into its Marketing Mix Models (MMMs) to help marketers measure cross-channel media campaigns more accurately by developing an analytics tool that takes into account sales impact based on several factors such as resp ....

Apple Ads Mimics Google and Meta With Latest AI Tests

26/03/2024 Russell Hughes

Apple is looking to follow in Google and Meta’s footsteps by bringing the power of AI to its Apple Store ad campaigns, reports Business Insider.  It’s currently testing a new tool which looks a lot ....

TikTok Releases New Search Insights to Boost Content Marketing

24/03/2024 Russell Hughes

TikTok has announced a potentially powerful new tool which will let content marketers see what users are looking for in the app, and use that information to make videos on exactly what they want to see. ....

LinkedIn Expands Thought Leadership Ads

22/03/2024 Russell Hughes

LinkedIn is expanding its Thought Leader Ads to allow advertisers to sponsor content from any user, not just content created by their own employees. Previously, pages could use Thought Leader Ads to boost posts from company employees only, but ....

Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools

20/03/2024 Russell Hughes

Meta has released a massive upgrade for its Advantage+ campaigns, which marketers working in retail should find highly useful as many of the upgrades are aimed at driving sales, reaching customers and showing off products. ....